Screen Shot 2021-02-21 at 6.24.52 PM.png — Hi, I’m Kate.

I’ve been working in advertising, marketing, and brand management for over 15 years.
Believing that companies must play a role in building a better world, I’ve spent the last 10 years of my career focused on building sustainable brands and communicating corporate social responsibility.

My areas of focus.

Branding.

I’ve spent the last 15 years of my career building and maintaining some of the most recognizable brands. My most recent experience has been with a full-scale re-brand of an iconic Vancouver institution- Vancity.

Advertising.

I started my career in advertising, and as a result, I am very comfortable with any and all types of advertising work, be it creative or media. I love the opportunity to work collaboratively with creative, production, and other teams to bring great advertising to life.

Team leadership.

I believe that the best, highest-performing teams are the ones that are treated with respect, provided transparency, and empowered with clear goals and ownership. I've had experience leading teams of one, upwards of 30, and with that comes all types of management experiences, from onboarding to offboarding.

Building a better world.

I’ve been lucky to work almost exclusively on brands with strong CSR, launching the portfolio for Coca-Cola in Vietnam, and leading the national portfolio for TELUS. Since 2018, I have been working at Vancity, learning and marketing their co-operative difference, and their focus on people, planet, and profit.

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My experience.

I’ve had the privilege of spearheading transformative marketing initiatives for renowned brands around the world, seamlessly blending creativity and strategy in integrated marketing and advertising campaigns, with experience on both agency and in-house.