Zero - Vancity

In January 2021, Vancity laid out five ambitious climate commitments that would continue to position the credit union as a leader in the climate space. In order to launch these bold actions, a bold message was required. As a result, the concept of Zero was born out of one of our commitments, reaching net-zero by 2040, 10 years ahead of the rest of Canada.

As the marketing lead for this project, I was responsible for all creative concepting, development and deployment.

Zero Launch Video