SCAD Bangkok - Google

In 2010, Google was not a highly popular name in Thailand, however, Google wanted to change that with the launch of the newest browser, Google Chrome. The easiest way to highlight the benefits of the browser was to demonstrate the capabilities of Google, We aimed to motivate the use of Google products, such as Google Chrome, Gmail, YouTube and Google Meet. Through telling the true story of SCAD Bangkok, we were able to highlight a number of these products throughout the video, in an authentic, local and emotional story.

As the account lead for the launch of Google Chrome in Thailand, I was responsible for shortlisting SCAD Bangkok, negotiations, production supervision and launch tactics.

SCAD Bangkok Video